Mind Ability Records

Mind Ability Records is an independent, London-based Minimal and Techno music label that brings a bohemian, slightly eccentric but always pumping style to the underground music scene. I was brought in to create a new identity for the visually outdated label.

Walking into the studio of Mind Ability Records was enough to get a basic idea of its aesthetics. Various masks in prominent positions (including a couple of badass Stormtrooper helmets and coffee mugs), a PlayStation hooked up to a big screen with Destiny running on it and a lot of production equipment full of blinking lights and knobs. We’ve agreed that a lettermark forming a face or a mask would fit their overall aesthetics, perfectly.

Every project starts as a rough sketch, using pen and paper and loose imagination. To achieve a robust and well-balanced mark, I used an isometric grid and explored the hexagon shape. I drew inspiration from a range of Sci-Fi titles within the film and video-game industries.

Once we agreed upon the final logo, I developed it in Adobe Illustrator by reconstructing and building upon the isometric grid I used in the previous step.